“Fraud does not start with money. It starts with a story.” People easily empathize with, react to, and are influenced by “facts” created by others. This becomes even more powerful when those stories appear in the media. Martin Heidegger said that most people live exactly as others speak and as others define, without asking for themselves and without truly thinking. So are we really “thinking beings”? And what do we mean when we say we “think”?